Patients not Profits. How Markets dehumanise health.

Patients not Profits; How Markets dehumanise health.

I’ve written this because I believe that the corporatisation of healthcare is dehumanising. By this I mean that real, whole people living with their hopes and worries, ideas and expectations, are broken down by the process of corporatisation into biological parts not for diagnosis and treatment but so that they can be measured and converted into profits. We are far more than the sum of our biological parts; we also have relationships with our past and future, our family and friends, our work and environment, our country and our home. We are irrational and passionate as well as calculating and objective; we need kindness, affection and understanding as well as diagnoses and treatments. And healthcare is far more effective when this is taken into account. Whilst the NHS can and will always need to be improved, the government’s proposal to introduce competition and markets into the NHS risks seriously damaging it, not only because it has been shown to make it more expensive and less efficient  but because it dehumanises us all.

A patient-centred NHS understands and respects the complexity of human health and puts human relationships at the heart of healthcare. Corporate healthcare converts human health into commodities and commercialises human relationships, putting profits at the heart of healthcare.

People, (institutions/ states etc) are unequally autonomous; they vary hugely in how much they can articulate their concerns and act in their own best interests. With autonomy comes freedom and responsibility; freedom to flourish and succeed and the responsibility to care for those who are less fortunate. Markets offer the possibility of individual and corporate freedom without the necessity of responsibility. Illness robs each and every one of us of the autonomy necessary to flourish in a competitive environment, compromising choice when it is most important. Instead of a culture of competition, the NHS needs a culture of care and cooperation.


  1. NHS general practice does not operate within market economies, though the UK government is trying, through the purchaser provider split and the provision of APMS contracts, to create primary healthcare markets.
  2. Markets depend on identifiable commodities that can be bought and sold, so markets in healthcare depend on breaking down complex health into simple commodities.
  3. Profits are made by the provision of services and trading of commodities
  4. Trading includes marketing risk in the form of derivatives, e.g. trading future risks of cancer or diabetes.
  5. Market commodities have no intrinsic value, only the value that the market will pay. This can vary widely according to economic conditions.
  6. The markets for preventative services (screening, statins) are greater than those for curative services because far greater proportions of the population are ‘at risk’.  This results in a shift of emphasis from cure to prevention, i.e. from treating the ill, towards treating the well.
  7. Profits are increased by the invention of new services (screening and other investigations) and commodities (new diseases or risk factors).

These last 2 points are examples of ‘disease mongering’.[1]

Differences between NHS General Practice and Corporate healthcare

ITEM NHS General Practice Corporate healthcare













A traditional general practice has only one interest, the care of its patients 

The partners are responsible to their stakeholders (their patients)

The partners are allowed to do as they wish with their profits but are not obliged to put profit before any other consideration

Traditional general practice has an open-ended commitment to the care of its patients

Partners are usually GPs and therefore are directly involved with the patients they are caring for

Corporations have a portfolio of interests 


A corporation has limited liability and is responsible to shareholders.

A corporation is legally obliged to put profit before any other consideration

A corporation has a limited tenure and may move on at the end of the tenure if the business is not profitable

A corporation is a legal entity, it can have no involvement with patients

Patient 1

KM, a 50 year old woman has been unable to find work for the last year. She started coming to see me because her blood pressure remained high despite 4 antihypertensive drugs. Having discussed smoking, diet and exercise, increasingly we discuss her past. She worked as a nightclub singer and barmaid for years, but stopped to care for an elderly aunt until she was admitted to a nursing home last year. Over the last few months she has become increasingly frustrated as a result of the loss of her relationship with her aunt, lack of employment and difficulty controlling her blood pressure. In spite of expensive train fares, she continues to visit her aunt in the midlands, who now only occasionally recognises her. She has lost count of the jobs she has applied for, but thinks that her age and years out of employment whilst looking after her aunt are putting potential employers off. She would be happy working as a barmaid again. She’s become increasingly bored, isolated and depressed and smokes, “because there’s nothing else to do”. Her cardiac risk over 10 years is 23% and she should be taking a statin to reduce her cholesterol. Her depression score (PHQ) corresponds to moderate depression and an antidepressant medication is indicated. She looks me in the eye and asks rhetorically if I think she would need all these tablets if she could find a job.

Purchasers and providers.

Patient 2

LW has bought her 12 year old grand-daughter to interpret for her though she really ought to be at school. She missed her recent orthopaedic appointment because… well, it’s not really clear exactly why she missed it, but I know enough about the chaotic situation at home to imagine how difficult getting to appointments must be. Her knee replacement last year was not a success and she’s been in more pain since then than before the operation. Because she missed her outpatient appointment, she has been sent a letter to see her GP to get another referral. She is the second patient this week sent back to me for re-referral. It happens because without a new referral letter the hospital cannot charge for the new outpatient appointment. As always my new referral is a copy of the original with an additional plea that she is seen urgently rather than having to join the waiting list again. I suspect she will be sent a routine appointment which may well be lost in the domestic bedlam. She asks if she should go to the accident and emergency department instead. She has been there twice already in the last month, hoping to be admitted for surgery. She is on a register of patients who attend the local emergency department excessively because our practice is charged every time she attends and the Primary Care Trust who ultimately bear the cost are trying to reduce A&E attendances. The A&E charges are complicated, but increase according to the age of the patient, the amount of time they are in the department and any procedures performed. Dealing efficiently and appropriately with kind words and reassurance isn’t necessarily cost effective and I note that her last attendance resulting in a long stay in the department and a charge of £400.

Because of the introduction of an internal market, the most appropriate clinical course of action, for example, that of referral back to the GP or outpatient assessment, has to be measured against the financially prudent course of action. As a result, different hospital departments are struggling for their own financial viability, are forced to compete with each-other in order to treat patients themselves and claim their fee.

Health commodities.

Markets depend on units that can be bought and sold, so markets in health depend on breaking down healthcare services (investigations, procedures and prescriptions), health (e.g. biological values such as blood pressure and cholesterol) and illness (diabetes or cancer) into unit parts that are measurable and saleable.[2] The challenge, according to market advocates, is technical. All they have to do is define and value those parts in order that that they become commodities. Critics of the market are accused of failing to have the wit or imagination to come up with a solution to fit the market model, the idea that a market itself is flawed isn’t even entertained by those who support them.

Specialists and generalists.

The complex interactions between diseases, for example diabetes and cardiovascular disease, and the relationships between health and society, (culture, employment, family and so on) are well recognised by primary care physicians (GPs) because we are presented by our patients’ undifferentiated symptoms and un-interpreted stories that are full of these associations. Secondary and tertiary care hospital specialists with their increasing subspecialisation frequently lack this holistic understanding because the patient’s story, their signs and symptoms have been converted by the referring doctor into a medical narrative or a differential diagnosis and the supposedly extraneous material (the patient’s experience) is sifted out. The further up the chain of specialisation away from primary care the more the undifferentiated patient is broken down into constituent commodities of discrete pathologies, investigation outcomes and treatment responses. Not surprisingly, it is specialist doctors, like Professor Sir Ara Darzi, a tertiary care cardiac surgeon who drew up plans for redeveloping primary healthcare in London, who are amongst the most influential market advocates. [3][4]

Continuity of care, responsibility and risk management

GPs and specialists practice different types of medicine.  The GP is the first point of contact for a patient who is feeling worried or unwell and unsurprisingly a large part of our work involves reassuring anxious patients.  What most specialists do not understand well is just how much of our workload is spent doing this or how important this is. Patients don’t just worry about the latest global pandemic, but far more often patients with heart disease worry about whether their chest pain signifies another heart attack, people with cancer worry about recurrence, people with lung disease worry about dying in their sleep, people with depression worry about losing their job, people with diabetes worry about losing their sight, people with incontinence worry about going out  and people with arthritis or memory loss worry who will care for them when they lose their independence. GPs have to make use of the relationships we have with our patients; a detailed knowledge of their life and circumstances and our ability to listen and interpret our patients’ stories in order to provide support and reassurance that they understand and respect. GPs spend a lot of time reassuring anxious patients and we are particularly good at it, because unlike hospital doctors, we know our patients.

Consequently, GPs are specialists at risk management. One of the reasons that General Practice is so cost effective is because we can reassure our patients without resorting to the kind of expensive investigations that are increasingly common in hospital. Even in this highly technical age, by far and away the most powerful diagnostic tool a doctor has is their ability to listen. We elicit, understand and interpret our patients’ stories, gain their trust, and in so doing allow them to reveal their ideas, fears and expectations and then we try to understand and interpret their stories. In most cases, the physical examination and investigations play a minor role in confirming or refuting the diagnosis conferred by the history. Unfortunately it’s generally assumed by patients (and student doctors) that investigations are the most reliable way of finding out what’s wrong, and that investigations unlike operations or drugs are harmless. Unfortunately this is not true; no test is perfect and many are seriously unreliable, particularly when the person being tested is at low risk of having the condition being testing for. In other words, a test carried out on a background of unresolved patient or doctor anxiety is less reliable than one based on a careful assessment of risk. This increases the possibility of the test result suggesting that you have the condition when in fact you do not (a false-positive result)[5]. The patient is harmed by worrying about the result and the doctor has put themselves in the awkward position of having to do another potentially more harmful test (more complicated tests are in general more harmful) or an unnecessary procedure to treat the thing that showed up on the original investigation.  Investigations themselves can be harmful; some can even kill you.*ref RISKS*.  One of the best ways of improving the reliability of an investigation is to select people who are already at risk of having the condition you are testing for. Though protocols and questionnaires can help with selection, they lack the discriminatory power of a doctor who has borne witness to their patients’ suffering for years or even generations. In contrast, commercial organisations that offer medical investigations, not only do not know (and cannot know) patients, because they don’t have patients, only customers, they deliberately downplay the risks in order to encourage more people to pay for their products.

Historically GPs have known our patients intimately because we have had sole responsibility to provide comprehensive care for a list of patients and because we have had a long-term commitment to them. The introduction of markets into healthcare will undermine this responsibility by allowing a PCT to commission care from different providers, so that for example, you go to one place for diabetes, another for depression and another for arthritis. It will remove the possibility of long term commitment by forcing corporations to renegotiate contracts to provide care every few years, and by measuring short-term productivity rather than valuing relationships developed over years. Corporate doctors are employed on short-term renewable contracts so that patient and doctor don’t know how long they’ll be together.

Most people are still able to talk about “My doctor” and every day new patients of all ages and backgrounds ask me, “Will you be my doctor now?” The desire that doctors and patients have to get to know each other is as strong as ever, and market forces are threatening this essential relationship.

Patient 3

SA has come back from her appointment with the hospital cardiologist to say that she didn’t understand what was said. She was given the results of some investigations and told to change her medication. She hasn’t started taking it yet because she wanted to check it was ok with her own doctor, “I know she’s the specialist, but you’re my doctor”.  I’ve been looking after her for the last 4 years. After receiving her notes from her previous GP I called her in because her blood pressure had been very high. Unfortunately she has been unable to tolerate at least half a dozen different anti- hypertensive medications, though the side effects she complained of only occasionally coincided with those listed in the literature. This prompted the cardiology referral. I told her the name of the medication they suggested and she flatly, but politely refused, clearly recalling the ankle swelling she experienced when she took it before, a well recognised complication with this medication. She takes her medication infrequently because she doesn’t like to take it when she’s feeling unwell, which she quite frequently does. Her hypertension started 4 years ago after her husband died. Since then, she freely admits, she has lost the will to live. I think she comes to see me because she doesn’t like to disappoint me in my vain attempt to treat her hypertension. The bereavement counsellor referred her to the psychiatrist who referred her to the psychologist who sees her frequently though her letters to me now simply say, “we have had our monthly supportive chat and things are much the same”

‘Evidence-based medicine’.

Science is a part of medicine though not the major part of it. Evidence-based medicine refers to the application of the scientific method to disease management. It depends overwhelmingly on quantitative studies of diseases (or quantifiable markers of disease) in carefully selected populations. The patients are selected so that the disease under investigation is uncomplicated by coexistent disease, they are motivated to take the treatment exactly as prescribed and attend for monitoring and follow up. They are also less likely to include ethnic minorities, the very elderly, mentally ill, pregnant or institutionalised. And yet most patients encountered in primary care, the point of the majority of doctor-patient contacts, are not suitable for medical research. Barely half take their medication as prescribed, many, especially those most likely to suffer disease, are mentally unwell and/or elderly and in inner-city areas are from ethnic minorities. And yet the results of evidence-based medicine are applied to them.

Patient 4

DS is a 38 year old Afro-Caribbean man who our practice nurse asked me to review because of his very poorly controlled diabetes.  He is prescribed 21 tablets a day though his records indicate he isn’t taking them regularly. He has refused insulin consistently for the last year. His mother died when he was a child, following blindness and amputation of both her legs as a result of her poorly controlled diabetes. His father (also diabetic) died at 60 following a stroke and his older brother has diabetes. The nurse found him difficult to talk with and said he seemed suspicious. She has been trying to help him address his obesity and unhealthy diet. I thought he seemed shy and reluctant to talk about his health or his family. After meeting him now for the third time he has indicated that his childhood was traumatic for reasons other than his mother’s illness and death. His records show that he has never remained under the care of a single doctor for long and he admits he doesn’t trust people. I know that it will take a long time to develop a relationship with him so that I can help him deal with his past experiences, his present health and his future wellbeing and that there may be little or no improvement in his diabetes before then.

Markets are unstable and corporate healthcare is a risky business.

The creation of these health commodities allows them to be bought and sold on global markets like other commodities such as pork-belly or barrels of oil. Future risks, for example, of diabetes, cancer, heart disease or mental illness can then be traded as derivatives, with the disease risk traded against the possibility of a new or cheaper treatment in the future. Essentially, health is converted into chips which are gambled on markets with all the inherent risks which the global economic crisis is making us painfully aware of. Corporations such as the investment banking firm Bear Sterns and the insurance and financial services/ asset management firm AIG are major healthcare investors and have a portfolio of interests that are exposed to market risks. Both of these corporations have collapsed in the last year.[6][7][8]

High cost private healthcare.

The US spends more per person per year on health than any other country as a result of greater administration costs, defensive medicine (over investigation and treatment due to fear of litigation), greater use of branded drugs and high-tech equipment and so on. [9][10][11] New medical technology such as complex scanning devices and chemotherapeutic drugs tend to be a lot more expensive than existing treatments. The costs are continuing to rise as new treatments become available and an aging population needs more health-care.

Patient 5

GF wants a referral to a neurologist. For the last 2-3 weeks she has had a sensation of unsteadiness and nausea caused by a self-limiting condition called ‘Acute vestibular neuronitis’. In most cases the condition resolves in 6 weeks. She accepts my explanation and has read the patient information leaflet, but she would nevertheless like to see a specialist. She has private health-care insurance. We joke that if I referred her to an NHS consultant the condition would have spontaneously resolved by the time she got to sees them. Two weeks later I receive a letter from the private neurologist, he agrees with my diagnosis, and notes that the medication I prescribed has improved her symptoms, but just to be on the safe side he arranged a MRI brain scan, which was normal. Although everyone involved, including the patient, agreed that she did not need the MRI, it was arranged according to what the insurer would pay rather than clinical need.

We are all sick!

  • “Please do not class me as one who “doesn’t believe in doctors.” One of our most pressing social needs is a national staff of doctors whom we can believe in, and whose prosperity shall not depend on the nation’s sickness, but its health”

George Bernard Shaw, The Doctor’s dilemma

In the past, for most people, health was to be enjoyed until it was interrupted by illness, at which point a visit to the doctor was appropriate. Now people are worried into illness by an obsession with risk factors for illness rather illness itself. Healthcare corporations depend on sickness not health because sick people are their consumers. We are increasingly encouraged to have expensive, ineffective and potentially harmful[12] screening such as whole body scans[13], genetic profiling***and routine ECG heart tracings whilst we are healthy [14] Pharmaceutical companies spend more money on advertising drugs to compete for their share of the market wealthy countries, than on research and drugs for treatable infectious diseases in the majority of poor countries in the world. They advocate for new treatment thresholds so that medications are prescribed for risk factors as well as disease, for example for milder forms of depression and anxiety, increasingly lower blood pressure and cholesterol levels, and so on. If a doctor then gives legitimacy to the new diagnosis and prescribes a drug, especially one you are expected to take for the rest of your life; it means that you have an illness; welcome to the rank and file of the sick[15].

Satisfaction; the new goal of healthcare.

According to Zack Cooper and Julian Le Grand, writing in support of patient choice and provider competition in the BMA News in May 2009, “the true test of how a health service is performing is whether patients are satisfied with their care”.[16] It seems extraordinary that this should be the ‘true test’ of healthcare rather than for example, improved clinical outcomes, such as better diabetic control or better mobility and pain control after orthopaedic surgery, or a reduction in mortality after angioplasty, but a brief reflection on the parallel system of private healthcare in the UK is explanatory. Historically and presently people have paid to ‘go private’ are in order to have direct access to a consultant specialist, to be seen at a convenient time such as an evening or weekend, to guarantee hospital care in a private room or for other non-clinical hotel comforts such as plush carpets or luxury menus. Unsurprisingly the costs of having a specialist at your beck and call and staying in hotel luxury accommodation after your operation vastly exceeds the costs of equivalent NHS care. Satisfaction rates may be higher, but there’s no evidence for any difference in clinical outcomes. At my surgery in Hackney, East London patients have to fill in ‘satisfaction questionnaires’ every year and the responses are one of our ‘performance indicators’ which determine how much we are paid. Frequently there are complaints about our lack of beverage facilities and the quality of reading material in the waiting area. More seriously, of the 26 key performance indicators for ISTCs only 8 are clinical indicators of any kind and only one can be considered a ‘pure clinical outcome indicator’.[17] Whilst I would never deny that I want my patients to be satisfied, I know that quite frequently what they want (another scan for their back pain) is not the same as what they need (to re-engage with physiotherapy and negotiate regular breaks from their sedentary job)

One hundred years ago when Shaw wrote the Doctor’s Dilemma he concluded his Preface on Doctors, “what was needed was not more medicine or operations, but money … better food and better clothes … well-ventilated and well drained houses”, “Otherwise you will be what most people are at present: an unsound citizen of an unsound nation, without sense enough to be ashamed or unhappy about it.” In other words the anxiety, frustration and despair that people feel about themselves and their lives is more often than not a product of society, but they are encouraged by healthcare corporations to seek the answer in their products instead of confronting the causes of their malaise.

Patient 6

WJ looks tired and anxious. He is accompanied by an advocate interpreting for him. He says he cannot sleep and he is suffering from headaches and general weakness. He denies any triggers. He runs his own business with a not excessive mix of stress and success. He is recently married. I am the fourth doctor he has seen in the last 2 months with the same complaints, and he has had his blood pressure measured on several occasions and had routine blood tests. Eventually he asks if I could recheck his cholesterol. He says he thinks it is the cause of his illness. He has been worrying about it ever since he came for a new patient check 6 months ago when it was 5.3. Any benefit from lowering his cholesterol would be negligible compared to stopping smoking. Like many men from his ethnic background he smokes and like many smokers he invokes stress as a reason for being unable to stop. I note that the each of the other doctors he saw discussed ‘cholesterol, cardiac risk factors and smoking’. Eventually he reveals that he believes his cholesterol is also responsible for his occasional impotence and he pleads for medication. We discuss it at length, but as the consultation progresses it seems that there is little I can do to shift the focus of his concern from cholesterol towards his anxiety or his smoking. I do suspect, from experience of many similar situations that in time, perhaps after several more consultations I will gain his trust and he will achieve a level of confidence to effectively overcome his impotence.

Health transformed and commodified.

Health has been transformed in other ways by pressure from different sources, including government, media and industry.

  1. Genetic. Biotech corporations market the myth of genetic determinism, by over emphasising the degree to which your future health can be predicted by genetic profiling. By promoting the idea that entire genomic profile is riddled with illness potential, the body is filled with genetic time-bombs waiting to go off and trigger cancer, heart-disease, diabetes and other conditions. This results in the promotion of genetic screening to predict disease despite the fact that very few can be accurately predicted because of complex interactions between genetic and environmental factors. It shifts the balance of control over the prediction and treatment of disease from people to biotech corporations despite a lack of evidence.
  2. The separation of health and illness from the person. When a patient presents with an illness, the doctor names the disease and then it becomes transformed into something other, named so that doctor and patient can work together to ‘struggle against it’.[18] The patient experience of ‘having cancer’ or ‘being depressed’ is transformed into ownership of ‘my cancer’ and even ‘my depression’ and this disease rather than the patient is treated. One of the reasons that ‘medically unexplained symptoms’, that category of illnesses that cannot be named, present doctors with such difficulties, is that without a name it cannot be separated  from the patient and yet most of the symptoms patents present with in general practice do not fit the diagnostic criteria for a disease entity.
  3. Health as leisure. Physical work has become mechanised or exported. Aside from the fact that factory conditions have often been dangerous and dirty, the result is now that at the end of a long shift, people have used few calories in their sedentary service sector jobs and structured mealtimes have become replaced by constant snacking contributing to an ‘obesogenic’ or ‘diabetogenic’ environment. After work, leisure time that might have been spent relaxing with the family has become replaced with healthy work to compensate for the ‘unhealthiness’ of work and the self improvement industry of personal trainers, nutritionists, relaxation therapists, psychoanalysts and self-help gurus are cashing in. For those that can’t afford the personal touch there are gyms and training aids, diets and supplements, books, classes, courses and on-line resources.
  4. The body project. Like illness, the body has been objectified and commodified.[19] It is a project of constant improvement to be modified, manipulated and enhanced. It is worked on in the gym, modified by drugs, supplemented with vitamins, and surgically enhanced. It is scanned, scraped and sampled.  In the pursuit of the perfect body and perfect sexual, physical and social/ intellectual function people take drugs to lose weight, gain muscle, improve sex, stimulate hair-growth and increase confidence. Not because of any illness, but in the vain pursuit of an idealised, homogenised, very heavily marketed ideal. The global corporations marketing the images are often the very same corporations selling the means, pharmaceutical, surgical, cosmetic, fashion and so on which are claimed to make your project a success.

Your health, your choice.

The Kantian imperative, “you can because you must”, has been inverted; “you must because you can”[20].This is made explicit in the NHS mantra, ‘Your health, your choice’[21][22]. In other words you must be healthy, (and slim and beautiful), because you can. Fat or thin, sedentary or active, smoker or non-smoker, whole foods or junk-foods, in short, whether you are in control of your life or not, according to ‘Your health, your choice’, it all comes down to a matter of personal preference. Health differentials based on social class and circumstances out of your control are blamed on lifestyle choices.[23]

In developed countries such as ours, there is a social gradient in health, which means that the lower your socioeconomic group the greater risk you have of suffering from almost all types of illness, especially cardiovascular disease and most types of cancer. As the level of inequality increases, as it has done over the last 40 years, the social gradient widens even if the level of absolute poverty stays the same. As the rich get richer, the poor get relatively poorer and consequently become more socially excluded as the costs of participating in society increase. The health gradient “cannot be attributed, in the main, to diet, smoking or other determinants of ‘lifestyle’”[24]

The result of the government’s failure to protect health by increasing social inclusion through education, employment, and housing, is to shift the burden of responsibility onto patients who are expected to improve their lifestyles, and doctors who have to spend more and more time promoting healthy choices. Corporations are encouraged by the Government to offer a market driven culture of dependency; your choice, you choose yourself the products you need to be healthy.

The naive consumerist position is based on the imaginary construct of an ideal consumer based on rational choice theory which assumes that people are fully informed and fully able to understand the information, are rational and not subject to bias, are self interested rather than altruistic, in other words, fully autonomous.

This position assumes that society consists of equally autonomous individuals making rational choices in their own best interests. Autonomy is not equally distributed; it’s strongly associated with educational and financial empowerment so the least educated, poorest and unhealthiest are also the least autonomous. Illness undermines autonomy in several ways. Though mental illness most obviously adversely affects our judgement, most of us recognise that we think less clearly when we’re suffering from any illness. When chronic illness such as diabetes or heart failure is compounded by depression as they frequently are, your reasoning skills are seriously impaired. Physically disabling illness causing pain, breathlessness or visual impairment restricts your ability to choose where to go for your treatment because travel is so difficult. Chronic illness is financially disabling, resulting in unemployment or high costs for care or adaptations, so that choices that incur additional costs are closed off. People with learning difficulties and many elderly people find choices difficult and anxiety provoking and they value quality and continuity rather than choice.[25] Some people’s poor health and other difficulties are themselves testament to their failure to make rational choices that serve their best interests. It seems absurd to encourage them to continue to rely on their proven poor judgement for something as important as their healthcare, indeed it is a paradox that people’s poor health is blamed on unhealthy lifestyle choices in the first place and then they are told to choose how to improve their health.

When people are ill and hence most vulnerable, they need doctors who know them well enough to understand how illness robs them of autonomy, doctors who are skilled enough to step in and take care of their patients by sharing the burden of responsibility at a time when it weighs most heavily. In contrast the commercial health industry exploits illness and anxiety with advertising and fear-mongering to encourage people to choose and consume their products.

Patient 7

I opened the window of my consulting room wide in the hope that the smell of cigarettes would fade before the evening clinic. I had just been to visit SD at her home which was always thick with smoke and the 1970s decor –memories of my own childhood, was stained yellow like an old pub. For the last 2 years I’d been visiting her to check on her blood pressure and give her a general check up. She was well aware of the risks of smoking and hypertension and had guessed rightly that she had suffered a stroke during the night, but wanted to see me before calling an ambulance. She had started smoking 60 years ago as a 15 year old. Then she smoked Lucky Strike because that’s what everyone was smoking, but for the last 20 years or so she’s smoked whatever was cheapest at the local store. That’s what everyone smokes these days. You can even buy single cigarettes for 30 pence if you can’t afford a packet. Disabled by severe arthritis, she rarely goes out, but she’s always cheerful and denies being lonely. She has tried giving up cigarettes on a few occasions, and managed for a couple of years before her husband died, but started again afterwards to help fill the gaps in the day. She tried again after a chest infection shortly after we first met, but became depressed and rapidly returned to her cheerful self when she started smoking again. She gestured to her flat and the estate around, “when you live somewhere like this, it’s not like where you live doctor, we don’t mind smoking here”

Even in the absence of market pressure, the assumption underlying choice is that people like SD and doctors like me are equally able to take control of our lives and define ourselves by our choices. It assumes, wrongly, that providing information is enough to empower people to choose a healthy lifestyle. Offering choice without addressing the conditions within which people live their lives, the experiences that affect their decisions, and aspirations which shape their vision of the future, widens inequality by empowering those ready to make those choices and alienates those people who have very different priorities.

Patient 8

RT has pain in her knees and ankles, she starts telling me about them as we walk from the waiting room to my consulting room. She is also morbidly obese and eats to cope with her emotions. She finds herself overwhelmed by first comfort and then remorse as she cries throughout her eating binges. She has spent thousands of pounds on countless diets including one from a private clinic that injected her with amphetamines and resulted in a psychotic episode. She has spent hundreds of pounds on gym-memberships and bought dozens of self-help guides, none of which have had a lasting effect. Recently we discussed referral for gastric bypass surgery but the thought of the risks and future complications frightened her. She rarely goes out except to work or to collect her daughter from school. For a long while she stopped going to the doctor, because whatever she wanted to talk about, all they seemed interested in was her weight, “it was like they stopped seeing me as a person”.

Jonathon Tomlinson

Last edited 04.06.2009

[1] Disease mongering is the increasingly widespread practice of widening disease parameters and thereby extending treatment thresholds ‘in order to expand markets for those who sell and deliver treatment”. Selling Sickness: The Pharmaceutical Industry and Disease Mongering. Ray Moynihan, Iona Heath, David Henry. BMJ 2002;324:886-891

[2] Mitchell. Sick in the Head, Harper’s Magazine February 2009 pp 33-44


[4] Ara Darzi (Saturday Interview, December 29th) gives an example of a patient who develops abdominal pain and, like all patients in Darzi’s isolated surgical world are merely a scan away from a diagnosis and a cut away from a cure.

[5] For details read about the Wilson and Junger criteria for screening:

[6] Bear Stearns expands Health Insurance Investment Banking practice

[7] Red Flags in Bear Stearns’ Collapse

[8] Last year the US government had to bail out the insurer AIG in return for a loan facility of $85 billion. John Lanchester, Cityphobia.




[12] For details read about the Wilson and Junger criteria for screening:



[15] Freemantle N, Hill S (2002) Medicalisation, limits to medicine, or never enough money to go around? BMJ 324: 864–865.

[16] No Turning Back, BMA news May 23rd 2009 p.15

[17] Player S, Leys C Confuse and Conceal: The NHS and Independen Secot Treatment Centres

[18] Berger, J. A Fortunate Man. Allen Lane The Penguin Press 1968; 68

[19] Orbach, S. Bodies. Profile Books 2009

[20] Zizek. S. You May! London Review of Books 18th March 1999 (accessed 2.2.9)



[23] Heath, I. A Mystery of General Practice in Matters of Life and Death, Key Writings. Radcliffe Publishing 2008, 97

[24] Marmot, M. Status Syndrome, How your social standing directly affects your health. Bloomsbury 2005, 249

[25] BMA News May 23 2009 p.10

7 responses to “Patients not Profits. How Markets dehumanise health.

  1. Pingback: The Problem of Paitent Choice « Abetternhs's Blog

  2. Pingback: NHS efficiency savings without the privatisation | Abetternhs's Blog

  3. So, what you’re suggesting is that no-one should have any choice because some people can’t cope. Bit tail wagging dog isn’t it? Why not allow people who can choose to do so, and you doctors can help those who find it difficult? After all, it only takes some patients to make choices – informed ideally by published data on how good doctors are (although that wouldn’t do now, would it?!) – to push doctors and organisations to improve their services.

    What actually happens in the current system is that insiders use their contacts to find out where to go to get the best treatment (or even simply effective treatment), and other people, usually the poorest who you claim to care about, end up with crap services.

    Central planning didn’t work in the Soviet Union, and it doesn’t work in the NHS. And markets can be made to work – look at the Netherlands as an example, where market failures are recognised and regulation is used judiciously to try to correct them. The US isn’t a proper marketised system – it’s a heavily regulated, corporatist system – regulation is tilted in favour of corporate interests (as opposed to the NHS, which is run for the benefit of its staff).

    • You make it tricky to respond by not providing any evidence to back up your statements, which sound like a bitter attack rather than a considered response. This article from the BMJ warns of some of the problems the Netherlands are facing with cream skimming and selecting of patients. Assuming an perfectly free market, patients (you call them consumers) will not be equally able to choose because of inequalities of knowledge, education, mobility, wealth, disease severity etc. their treatment. In fact, those who are least educated, least mobile, poorest, and sickest will be have the least ability to exercise choice. In short, they are least autonomous. A free market will then lead to the sickest being increasingly disadvantaged. This is why markets are innapropriate for the provision of healthcare, otherwise known as the Inverse Care Law.

  4. You talk about a relationship between GPs and patients but does such a relationship still exist. I’m in a fairly unique position ( not that unique though, its the position of every Doctor’s child) in that my parents have been my first point of contact instead of a GP. Its my parents who have reassured me and my siblings that any illnesses we thought we had, we didn’t have and if we did have something to see the appropriate person. Of course a few times going through a GP, once I do remember that the GP made a fairly big mistake in saying that my brother didn’t have glandular fever when my parents knew he did. They eventually got the GP to take a blood test and my parents were proven right.
    In that regard, they are my Doctors, they know my personal and medical history probably better than I do. I’ve been to see several GPs in the past year due to worry about being on the Autistic spectrum/injury to my knee and I’ve always seen a different one. There has been no cultivation of a relationship between a GP and myself.
    i seriously question the GP/patient personal cultivation

  5. Pingback: On healthism, the social determinants of health, conformity, & embracing the abnormal: (2) Economics & the socio-political | The Health Culture

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